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Katherine S. Cunanan

Maurice Lacroix launches their new FIABA: The New Urban Fairytale

Swiss-Made Watches for the Bold and Colorful Woman on the Go

The Swiss watch brand Maurice Lacroix has just launched their colorful new FIABA models, bringing together their vision of modern urban lifestyle with traditional Swiss watchmaking all in a approachable relatable model line.

FIABA means fairytale in Italian, and their three new pieces bring forth that identity with the combination of color and flash. The three new watches were presented by their three members of the ML Crew, Hannah Lucy, Marina, and Nadia.

Hannah Lucy Williams is an elite British athlete who won the 200-metre sprint at the British Championships in 2020.

Marina Correira is known for the longboard dancing and freestyle skills that led to her being named world champion.

Nadia and her partner Dakota have become recognized for award-winning dance, with thought-provoking performance and meaning articulated with no words.

In designing the FIABA TRIO, the creative team at Maurice Lacroix have worked with three friends of the brand, members of the ML Crew: Hannah Lucy, Marina and Nadia.

The three new watches come in 32mm stainless steel cases in choices of dials of Baby Blue, Blush Pink, or Pistachio Green. The center area of each watch dial is framed by 48 SI diamonds as a backdrop to leaf-shaped hour and minute hands and a small seconds hand. A stainless steel bracelet secures the watch to the wrist, a response to the requests for a smooth ergonomic wristwatch that could look young and elegant and be on the wrist throughout a busy and very active day.

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