Concepto Watch Factory, a name synonymous with high-end Swiss watch movements, has taken a surprising turn by partnering with Bugatti to create a truly incomparable instrument cluster for the French automaker’s newest hypercar, the Tourbillon.
This unique collaboration brings together the best of two worlds: the precision engineering of Swiss watchmaking and the cutting-edge technology of the automotive industry. The resulting mechatronic dashboard is a masterpiece of design and functionality, perfectly complementing the spirit of the Bugatti brand.
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Bugatti has long been a pioneer in pushing the boundaries of automotive design and performance. Each new model from the brand is a testament to their dedication to unparalleled craftsmanship and technological innovation. Just like their cars, every detail of the Tourbillon, from its engine to its aesthetics, is meticulously crafted to deliver a truly unforgettable experience.
It’s within this context that Concepto Watch Factory was able to truly distinguish itself. The challenge was to create a mechatronic dashboard – a fusion of mechanical and electronic parts – that would seamlessly integrate with the Tourbillon’s superlative design and performance requirements.
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In an age dominated by digital displays, the Tourbillon’s dashboard takes a refreshingly retrofuturistic approach. The instrument cluster features three meters housed in a sleek aluminum casing, positioned in the center of the steering wheel. Each meter boasts a spectacular display of hand-decorated gears, open-worked components, and backlit 3D numerals – all reminiscent of the aesthetics of luxury high-complication timepieces.
The driver can easily access vital information through precisely crafted hands, illuminated by an ingenious lighting system. This unique blend of traditional watchmaking techniques and modern technology creates a truly awe-inspiring experience.
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The collaboration between Concepto and Bugatti marks a return to the fundamentals of excellence and pure mechanics, reminding us of the symbiotic relationship that has existed between watchmakers and automobile manufacturers since the beginning of the 20th century.